Panel: Writers Organizing / Organizing Writers

Our member the Metro New York Labor Communications Council invites you to a virtual panel, taking place as follows.

Writers Organizing / Organizing Writers
Tues., Oct. 19, 2021
11 a.m.-12:15 p.m. ET
Registration required: https://bit.ly/3EZbAE9

Journalists, writers and media workers are organizing in record numbers. Why is it happening now and what are the issues driving this movement? Join us for a panel discussion with speakers who are on the front lines of this surge in organizing.

Panelists:
Nastaran Mohit, NewsGuild of New York
Hamilton Nolan, Council Member, Writers Guild of America, East
Jillian Steinhauer, National Writers Union

Moderator: Steven Greenhouse is an award-winning freelance journalist. He was a reporter for the New York Times from 1983 to 2014 and covered labor and the workplace for 19 years there. His latest book, Beaten Down, Worked Up: The Past, Present, and Future of American Labor, is now out in paperback.

Register to Judge 2021 Contest

ILCA invites you to register to judge the 2021 Labor Media Awards Contest. Lend your critical eye to evaluate the entries and help select the winners. Thank you in advance for your skillful and valuable contributions to the judging process.

Essential Expressions: Labor Messaging Through the Crises of 2020

The four overlapping crises of 2020 – public health, racial justice, the economy, and democracy – obligated labor communicators to message in radically different ways.

There is much to learn from the prolonged period of crisis communications. This page is dedicated to extracting lessons from the atypical communications work ILCA members performed in 2020.

Members are invited to submit collateral of any kind that is instructive and exemplary. The work reflects a message, approach, strategy, tactic, technique, collaboration, or other feature developed in the context of crisis.

Imagine the audience is junior staff or, better yet, college students. You’re giving a guest lecture to people who lack your subject-matter expertise. You have limited time to make your points and your audience has a limited attention span.

Submit your “guest lecture” as a written narrative or a video to accompany your collateral. Explain the circumstances, purpose, and outcome of the collateral. Teach the lessons you learned.

You can submit individual pieces of collateral or you can write a case study following examples of the American Federation of Government Employees and the postal workers’ unions.

The essence of livelihood was threatened by four major forces. In response, ILCA members created essential expressions to voice the humanitarian needs of working families in crisis. When aggregated, these expressions can represent a textbook to preserve history and educate present and future generations of labor communicators.

Submit material to info@ilcaonline.org and put Essential Expressions in the subject line or body text. Please send ASAP; late fall 2021 deadline TBD. There is no fee and no limit on the number of submissions. All teachable collateral is welcome.

Summer 2021 Labor Media Contest Tutorial

ILCA is holding a webinar to introduce new and experienced members to the ILCA Contest. Learn best practices to enter and navigate the software. Take a moment to create an account and review the guidelines at the contest site. Then join us for a how-to webinar with #protips to enter successfully.

ILCA Labor Media Contest Tutorial
Monday, July 12, 2021
2 p.m. ET
Zoom yourself in
Meeting ID: 880 8127 3749
Passcode: 484809

Panel Discussion on Labor and the Media

Panel Discussion: Labor and the Media: Labor Adapts its Message to Changing Media Environments
Thurs., May 20, 2021
7 p.m. ET

https://us02web.zoom.us/j/82000542861?pwd=YlNubW9iU1JUWXNHcjZGK1dVVlZSUT09
Meeting ID: 820 0054 2861
Passcode: 700045
Call-in numbers

Flyer

Panelists:

Organized by the New York Labor History Association and co-sponsored by ILCA, the Metro NY Labor Communications Council, United Hebrew Trades, the CUNY School of Labor and Urban Studies, and the New York Jewish Labor Committee.

In Defense of Democracy

“Democracy and the labor movement are one and the same,” writes AFL-CIO President Richard Trumka in the Chicago Sun Times.

“Working People Respond to Attempted Coup at Nation’s Capitol” aggregates the rapid-response statements of many AFL-CIO and ILCA member unions.

Winners of 2020 Labor Media Awards Contest

Presenting the 2020 Labor Media Awards Contest winners.

View the winners in the commemorative journal. ILCA thanks the members who placed ads to display their support.

Max Steinbock Award
The highest single award for journalistic excellence

Warrior to Workplace
Rebecca Band, International Brotherhood of Electrical Workers Local 1245

GENERAL EXCELLENCE
Print Publication

National:

Air Line Pilot Magazine, Air Line Pilots Association – First
National Nurse Magazine, California Nurses Association/NNU – Second
International Musician, American Federation of Musicians – Third
IUPAT Journal, 617MediaGroup – Honorable Mention
The American Postal Worker, American Postal Workers Union – Honorable Mention

Local/regional/state:

Allegro magazine, American Federation of Musicians Local 802 – First
St. Louis Labor Tribune – Second
The Voice, United University Professions – Third
Utility Reporter, IBEW Local 1245 – Honorable Mention
Insight magazine, Professional & Technical Employees Local 17 – Honorable Mention

GENERAL EXCELLENCE
Single-Issue Publication/Collateral

The Cost of Doing Business: Why lawmakers must hold the ride-hailing industry accountable, Transportation Trades Dept., AFL-CIO – First
LIUNA Member Communications Playbook for Local Unions and District Councils, Laborers International Union of North America – Second
ALPA Aviation and Space White Paper, ALPA – Third
The Widget, ALPA Delta MEC, Winter 2019, ALPA – Honorable Mention

GENERAL EXCELLENCE
Website

National:

apwu.org, American Postal Workers Union – First
atu.org, Amalgamated Transit Union – Second
umwa.org, United Mine Workers of America – Third
boilermakers.org, International Brotherhood of Boilermakers – Honorable Mention
rwdsu.info, Retail, Wholesale and Department Store Union – Honorable Mention

Local/regional/state:

www.cft.org, California Federation of Teachers – First
DrivingPublic.ca, MoveUP / NOW – Second
keyframemagazine.org, Animation Guild Local 839 – Third
protec17.org, PTE Local 17 – Honorable Mention
ufcw324.org, United Food and Commercial Workers Local 324 – Honorable Mention

GENERAL EXCELLENCE
Electronic Publication

IBB Update, IBB – First
PASS News Now, Professional Aviation Safety Specialists – Second
AFGE Government Standard, American Federation of Government Employees – Third

VISUAL COMMUNICATIONS
Best Design of a Magazine (Print)

National:

Air Line Pilot magazine, Sept. 2019 – First
The Boilermaker Reporter – Second
Air Line Pilot magazine, June-July 2019 – Third
International Musician – Honorable Mention
The American Postal Worker, Sept.-Oct. 2019 – Honorable Mention

Local/regional/state:

UFCW Local 400 Union Leader – First
UFCW Local 99 Report, Summer 2019 – Second
UFCW Local 1428 Messenger, Spring 2019 – Third
The Voice, Fall 2019, United University Professions – Honorable Mention

VISUAL COMMUNICATIONS
Best Design of a Website, App or Electronic Publication

cft.org, California Federation of Teachers – First
ufcw400.org, UFCW Local 400 – Second
IAM Union Yes, 617MediaGroup – Third

VISUAL COMMUNICATIONS
Best Front Page/Cover of a Magazine (Print)

National:

Air Line Pilot magazine, Jan.-Feb. 2019 – First
International Musician – Second
The Boilermaker Reporter, Oct.-Dec. 2019 – Third
PASS vs. the Shutdown, PASS – Honorable Mention

Local/regional/state:

Art in Progress, Spring 2019, Animation Guild Local 839 – First
UFCW Local 400 Union Leader, Fall 2019 – Second
UFCW Local 1428 Messenger, Spring 2019 – Third

VISUAL COMMUNICATIONS
Best Front Page/Cover of a Newspaper or Newsletter (Print)

CWA Local 1180 Communique, CWA Local 1180 – First
Utility Reporter, IBEW Local 1245 – Second
Observer 2019, International Association of Machinists and Aerospace Workers District Lodge 142 – Third

VISUAL COMMUNICATIONS
Best Photograph

National:

TWU Future Leaders Organizing Committee is Formed, Transport Workers Union – First
Fed Up? Rise Up! Day of Action, AFGE – Second
Mauricio Apodaca Mig Welding, IBB – Third
Take Me Back to Work Rally at Nationals Park, AFGE – Honorable Mention

Local/regional/state:

Standing Up For Young Workers, MoveUP – First
Welder Working for NV Energy, IBEW Local 1245 – Second
CSEA Rochester Pride, Civil Service Employees Association/AFSCME Local 1000 – Third
Kathy Kelly, CSEA AFSCME Local 1000 – Honorable Mention
Feeding Our Better Nature: UFCW 8 Members Pitch in for Their Communities, UFCW Local 8 Golden State – Honorable Mention

VISUAL COMMUNICATIONS
Best Photo Essay or Gallery

National:

Women’s March 2019, California Nurses Association/NNU – First
RNRN Hurricane Dorian, California Nurses Association/NNU – Second
#OccupyHart – Stop the Shutdown Protest, AFGE – Third
APWU Members Take a Tax Day Stand Against Privatization, APWU – Honorable Mention
Nurses Take on DC!, California Nurses Association/NNU – Honorable Mention

Local/regional/state:

Six Days That Shook Los Angeles, California Federation of Teachers – First
Eleven Days in April, UFCW Local 1445 – Second
Unprecedented numbers turn out to deliver message: our patience has worn thin, UFCW Local 324 – Third
Workers Memorial Day 2019, Minneapolis Labor Review – Honorable Mention
Cement masons apprentices create ‘Concrete Christmas,’ learning and using skills, Minneapolis Labor Review – Honorable Mention

WRITING
Best Analysis

National:

California hospitals have spent decades delaying seismic upgrades. What’s the human cost?, California Nurses Association/NNU – First
Two Paths to a First Contract, ATU – Second
Unions and workers get little attention in Democratic debates, People’s World – Third
The truth about reparations: They’re a condemnation of U.S. capitalism, People’s World – Honorable Mention
White House Targets Postal Workers, APWU – Honorable Mention

Local/regional/state:

Member-Driven and Member-Strong in the Wake of Janus, IBEW Local 1245 – First
Disney claims it has never taken a subsidy as fight over living wage initiative heads to court, UFCW Local 324 – Second
Safeway Undermined by Private Equity Plunderers, UFCW Local 400 – Third
A Global Perspective, Social Service Employees Union Local 371 – Honorable Mention

WRITING
Best Editorial or Column

National:

U.S./China trade war: The fight to save America’s farmland, People’s World – First
Campaign for Fairness in Streaming Media Begins in Los Angeles, AFM – Second
Nurses are Calling Out for Job Protections and Marching in the Women’s March, California Nurses Association/NNU – Third
‘Proletarian billionaire’ act wears thin: Trump’s war on workers, People’s World – Honorable Mention
Climate solutions should (and can) save our planet and our jobs, IBB – Honorable Mention

Local/regional/state:

Let’s Use Our Slingshots in Bargaining with Goliaths, UFCW Local 400 – First
Millennials and unions: ‘A perfect match,’ UFCW Local 99 – Second
Let the sunshine in, United University Professions – Third
One Year Post Janus & Unions Are Stronger Than Ever, Communications Workers of America Local 1180 – Honorable Mention
Union News Spring 2019 President’s Message, UFCW Local 1445 – Honorable Mention

WRITING
Best Electronic Content

cft.org, California Federation of Teachers – First
ufcw324.org, UFCW Local 324 – Second
ufcw400.org, UFCW Local 400 – Third

WRITING
Best Feature Story

National:

Eugenia Zukerman: Renowned Flutist Reflects on What Comes Next After Alzheimer’s Diagnosis, AFM – First
What’s cooking at Vulcan? Perfection., IBB – Second
Boilermakers bring massive Pennsylvania Chemicals project to life, IBB – Third
Post office thrills kids; in the future, they may have to save it, People’s World – Honorable Mention
The Bully of Baltimore, California Nurses Association/NNU – Honorable Mention

Local/regional/state:

Through the Fire, Animation Guild Local 839 – First
Seattle Silence Breakers are using their collective voice to change the culture of harassment and discrimination, PTE Local 17 – Second
An American story: How JBS members Ghulam and Latifa Hussaini fled Afghanistan and put all five of their children through college, UFCW Local 99 – Third
Finding “common ground” in higher education, California Federation of Teachers – Honorable Mention
Construction Projects Boost Appalachian Towns Hit by Opioid Epidemic, Affiliated Construction Trades Ohio – Honorable Mention

WRITING
Best Labor History Story

National:

UMWA Victory at Pittston, A Strike that Wrote History, UMWA – First
NALC member recalls the Great Postal Strike from the other side, National Association of Letter Carriers – Second
We are CA: A community celebration of 25 years beyond Prop 187, People’s World – Third

Local/regional/state:

State’s oldest AFT local shares 100th Birthday with CFT, United Educators of San Francisco / California Federation of Teachers – First
The Mill Town Where Labor Ruled, St. Louis Labor Tribune – Second
Mother Jones, Lucy Parsons Left Legacy of Courage, Activism, St. Louis Labor Tribune – Third
Kate’s Place, United University Professions – Honorable Mention

WRITING
Best News Story

National:

Knowing No Bounds, California Nurses Association/NNU – First
GM battleground: On the Detroit-Hamtramck picket line with the UAW, People’s World – Second
Scientists, Researchers Resist USDA’s Relocation Plan in Powerful Display of Defiance, AFGE – Third
Nurses lead the charge for workplace violence prevention at Sutter Roseville, California Nurses Association/NNU – Honorable Mention

Local/regional/state:

Six Days That Shook Los Angeles, California Federation of Teachers – First
Amazon workers strike in Shakopee, Minneapolis Labor Review – Second
Rebuilding Paradise, IBEW Local 1245 – Third
21 in ’21, CWA Local 1180 – Honorable Mention
Duped by Phony Grassroots Group, Restaurant Worker Lobbying to Undermine Minimum Wage Hike, St. Louis Labor Tribune – Honorable Mention

WRITING
Best Profile

National:

Salt of the Earth: The revolutionary life of Anita Torrez, People’s World – First
Jamie McMillan: ‘Evangelist’ for the skilled trades, IBB – Second
Immigrant finds rewarding life in Boilermakers union, IBB – Third
Vijay Gupta: Encouraging Musicians to be Empowered by Their Artistry, AFM – Honorable Mention
Keeping the past present, NALC – Honorable Mention

Local/regional/state:

Danielle Cole, United University Professions – First
Bea’s Law: Seattle member honors memory of daughter by pushing for new policy to improve City’s bereavement leave, PTE Local 17 – Second
Diaz: ‘I don’t have the ability to quit,’ CSEA AFSCME Local 1000 – Third
Meet Bobo — The Greatest Lineman That Never Was, IBEW Local 1245 – Honorable Mention
The Year Was 1953, CWA Local 1180 – Honorable Mention

WRITING
Best Series

National:

On the Border Series, People’s World – First
The Secret Memo: Inside Trump’s Plan to Destroy Unions, AFGE – Second
My Final Flight, ALPA – Third

Local/regional/state:

Six Days That Shook Los Angeles, California Federation of Teachers – First
UAW GM Strike Series, St. Louis Labor Tribune – Second
AFGE/Goodfellow Contamination Series, St. Louis Labor Tribune – Third

SAUL MILLER AWARDS
Collective Bargaining

National:

Two Paths to a First Contract, ATU – First
The Dispute Resolution Process, ALPA – Second
Striking Chicago school bus aides fight poverty wages, People’s World – Third
Workers Mobilize Against Trump’s Unacceptable VA Contract Proposal, AFGE – Honorable Mention
Arbitration Panel Hears Why Postal Workers Deserve a Good Contract NOW, APWU – Honorable Mention

Local/regional/state:

State Supreme Court victory brings back pay with interest to Antelope Valley College staff, California Federation of Teachers – First
Family Leave, United University Professions – Second
CSEA takes on and wins against Justice Center ‘nightmare,’ CSEA AFSCME Local 1000 – Third
How did procrastination become profitable?, UFCW Local 324 – Honorable Mention
Members, Allies, Elected Officials March and Rally for Fair Contracts at Giant and Safeway, UFCW Local 400 – Honorable Mention

SAUL MILLER AWARDS
Organizing

National:

The Boise Philharmonic: A Textbook Example of How to Organize, AFM – First
Buzzfeed unionizing shows digital media workers still need unions, People’s World – Second
Labor wants California to be the nation’s model for universal healthcare, People’s World – Third
Huge Victory: USDA Economists, Analysts Vote Overwhelmingly to Join AFGE, AFGE – Honorable Mention
On the Oregon Trail, APWU – Honorable Mention

Local/regional/state:

Doing the hard work, United University Professions – First
Bernie Sanders Workers Become First Presidential Campaign Staff to Ratify Union Contract, UFCW Local 400 – Second
IBEW 1245 Supports Child Care Providers Union Organizing Blitz, IBEW Local 1245 – Third
They Did It! Story Corps Seals The Deal, CWA Local 1180 – Honorable Mention

SAUL MILLER AWARDS
Political Action

National:

The underdog wins in Washington State, IBB – First
Veterans, VA Employees, Local Communities Nationwide Protest Union Busting, Privatization, AFGE – Second
Montgomery, Alabama has first Black mayor in its two-century history, People’s World – Third

Local/regional/state:

Local 1245 Propels Republican Brian Dahle to Victory in State Senate Special Election, IBEW Local 1245 – First
Carpe diem: Members seize every opportunity to advocate, United University Professions – Second
Telling it like it is: UUP activists testify on green energy, for more SUNY funding, United University Professions – Third
NY 25: Union makes bold statement with bold plan, United University Professions – Honorable Mention

ELECTRONIC MEDIA
Best Education and Training Video

Absenteeism and No-Shows, IBB – First
Nurses Organize for their Patients, California Nurses Association/NNU – Second
Sky Regional, ALPA – Third

ELECTRONIC MEDIA
Best Issue Advocacy Video

National:

Compassion Without Borders, California Nurses Association/NNU – First
From the Front Lines: Inclusion Through Community Partnership, 617MediaGroup – Second
Don’t Play With My Money, Amalgamated Transit Union – Third
Westmoreland Bankruptcy – Everyone is at Risk, UMWA – Honorable Mention
Same Disease, Different Outcomes, California Nurses Association/NNU – Honorable Mention

Local/regional/state:

Attacks on Labor, 617MediaGroup – First
Inclusion Done Right, 617MediaGroup – Second
Vision for City on a Hill School, 617MediaGroup – Third

ELECTRONIC MEDIA
Best Longform
Video

Global Nurses United in Solidarity, California Nurses Association/NNU – First
PEOPLE BEFORE ROBOTS: Stop Autonomous Buses, TWU – Second
One Day Longer – The Pittston Strike 30th Anniversary, UMWA – Third

ELECTRONIC MEDIA
Best News Video

PASS vs. the Shutdown, PASS – First
Nurses Celebrate Victory Against Workplace Violence, California Nurses Association/NNU – Second
Nurses March for Women, for Workers, California Nurses Association/NNU – Third
RWDSU stands against billions in taxpayer subsidies for Amazon, RWDSU – Honorable Mention
Labor & Community Leaders Deliver Letter to Amazon Management in Support of Rashad Long, RWDSU – Honorable Mention

ELECTRONIC MEDIA
Best Promotional Video

National:

ISO Conference 2019 Opener and Closer, IBB – First
Pennsylvania Ethane Cracker Plant, IBB – Second
Healthcare is a Human Right, California Nurses Association/NNU – Third
UAL MEC 2019 Year in Review, ALPA – Honorable Mention

Local/regional/state:

CSEA 109th Annual Delegates Meeting, CSEA AFSCME Local 1000 – First
We Are UUP!, United University Professions – Second
UUP Climate Strike, United University Professions – Third

ELECTRONIC MEDIA
Best Use of Social Media

Protect LIUNA Apprenticeships, LIUNA – First
Nurses’ Week 2019, California Nurses Association/NNU – Second
November Awareness Campaign, UMWA – Third

POLITICAL ACTION/ORGANIZING CAMPAIGN
Best Flyer

The Race to Privatization, AFGE – First
ATU Local 689 Washington, DC Cinder Bed Road Strike, ATU – Second
Mountain View Strike Flyer, RWDSU – Third

BEST MULTIMEDIA CAMPAIGN

National:

U.S. Mail: Not for Sale Campaign, APWU – First
Fed Up? Rise Up! Campaign, AFGE – Second
2019 Pension Legislation Fight, UMWA – Third
Delta Investor Day, ALPA – Honorable Mention
Single Pilot Ops, ALPA – Honorable Mention

Local/regional/state:

CFT 100 Years Union Strong, California Federation of Teachers – First
Build A Safer Lowell, 617MediaGroup – Second
Sixty Five, United University Professions – Third
Legal Aid BC Campaign, Professional Employees Association – Honorable Mention

With deep gratitude to the contest judges: Margarita Aguilar, Caleb-Michael Files, Chris Garlock, Deidre Girard, Emily Harris, Andrew Huddleston, Tim Kauffman, Howard Kling, Randy Lyman, Alesa Mackool, Lisa Martin, John Perkinson, Susan Phillips, Kenneth Quinnell, Marci Rosenblum, Gary Schoichet, Tim Welch, and Amy Wiser.

Video Meeting Tips: How to Put Your Best Electronic Face Forward

Google and Facebook recently announced that employees will work from home until mid 2021. This confirms the intuitive sense that the remote situation isn’t just a short-term emergency response. It will be a while.

Like it or not, online meetings are standard practice. Here are a few resources to make the most of the brave, new, digital-only meeting room.

On its blog, AFGE presents 8 Video Conference Tips for Union Activists:

The AFL-CIO conducted a training entitled Video Tools and Processes: Zoom, Interviews, and Editing. Use password Video123! to view the recording. Follow along with the slides.

Wired magazine explains How to Make Your Video Calls Look and Sound Better. The subhead alone contains some key guidance: “Natural light is your friend. Audio feedback is your worst enemy.” Heed the tips so you’re not that square on the Zoom meeting.

Crisis Communications Case Study: Power to the Postal People

Every labor communicator is responding to minute-by-minute changes in policies and practices affecting workers’ livelihoods. ILCA members are challenged to process, manage and disseminate essential information to both internal and external audiences. Just by doing our work, labor communicators are producing real-time, textbook examples of crisis communications case studies. In this series, we’re profiling national newsmakers who are amplifying labor’s call to protect the physical and economic health of workers. We’re looking at the strategies and tactics shaping their crisis communications to extract lessons and best practices that are proving effective in this demanding moment.

Unions: American Postal Workers Union and National Association of Letter Carriers

The situation: Every American knows that the United States Postal Service delivers medicine, paychecks and other essentials of life. What’s more, postal employees are woven into the social fabric of the communities they serve. Residents see their familiar letter carriers delivering to households six or even seven days a week. Other job classifications are working in post offices, sorting facilities, and warehouses to route mail to the people depending on it. Workers and the public share the same interdependent goals – to uphold essential jobs and effective service delivery. The Postal Service is under unprecedented attack from the White House and corporate interests that want to see privatized postal delivery. As always, labor is fighting back, supported by allies from all walks of life.

Postal people speak: Postal employee unions are letting their members do the talking. On the NALC Heroes Delivering website, viewers can find videos of the union’s paid ads featuring workers. And letter carriers are getting the message out in letters, op-eds and interviews in news stories around the country.

The campaign got a boost from the AFL-CIO communications shop, which produced this video featuring a letter carrier.

NALC is using its Twitter feed to spotlight its members, telling short stories about the socially beneficial and sometimes life-saving assistance that members lend to people in need.

The union also is posting news developments combined with a call to action.

Postal day of action: APWU took the lead to stage a Day of Action on June 23. It centered around a Washington, D.C., car caravan to deliver #SaveThePostOffice petitions to Congress.

Here’s a short APWU video urging the public to lobby for postal service funding.

Here’s an hourlong video of the APWU and allies delivering more than two million petition signatures to the Senate.

These videos and much more appear on the APWU’s campaign page.

Celebrity endorsements: APWU enlisted the support of celebrities to advocate for the Postal Service.

Here’s a public service announcement from actor Danny Glover, the son of two postal workers.

Page one: A letter carrier was profiled on A1 of the Sunday Los Angeles Times, among other small and large newspapers nationwide.

Communications strategies: NALC Communications Director Phil Dine summarizes the campaign status. “With the drop in letter mail volume resulting from the pandemic-caused economic shutdown, the Postal Service — which operates on earned revenue, not on taxpayer money — is feeling the impact, as are other sectors of the economy,” Dine says. “Letter mail is the most profitable mail revenue stream and it has dipped significantly. As a result, temporary federal financial assistance during the pandemic is necessary for the Postal Service, as it is for other sectors of the economy. At the very time the Postal Service is facing this financial crisis, USPS is more necessary than ever, with letter carriers and other postal employees putting themselves at risk by doing their jobs so tens of millions of Americans can shelter at home and help bend the curve of the virus. NALC is letting Americans, and their elected representatives, know this by getting the word out through the news media.”

Here are some of the ways APWU Communications Director Emily Harris has found success. In her words:

Here are some of the ways the NALC’s Dine has found success. In his words:

“We deliver the essential points to the public through the media. Among them: the U.S. Postal Service is based in the Constitution. It is by far the most popular federal agency, with more than 90 percent approval from Americans of all political views and in all regions, meaning that this is not a partisan issue. It earns its revenue by selling stamps and other products and services. It is critical for businesses, small and large, and for the elderly.

“USPS is a lifeline for rural communities and center of civic life for small towns. Through its universal network, it delivers to every home and address in the country for the same price, regardless of zip code. It is the centerpiece of the $1.3-trillion national mailing industry, which employs seven million Americans in the private sector. It is the largest employer of military veterans in the country, with nearly one-quarter of letter carriers and other postal employees wearing their second uniform.

“The USPS provides Americans with the most affordable postal services of any industrial country. On a daily basis, letter carriers notice fires, medical emergencies, missing children, crimes in progress, and traffic accidents. By stepping in or calling for help, letter carriers save lives.

“We regularly get these points (and, more broadly, the public’s stake in all this) across in letters or commentary pieces in newspapers, from national papers to local ones; in print, television or radio interviews; or by informing reporters working on news stories. Biggest single key: talk directly to individual editors, producers or reporters; do not rely on press releases or emails. And tell them why they and their audience should care.”

——

If you have a question for the communications strategists profiled here, please post a comment below or send it to info@ilcaonline.org. If you value this type of peer-to-peer learning, please support ILCA so we can continue to produce this series. Please renew your membership today and enter our annual Labor Media Awards contest.

IUPAT Job: Creative Content Producer/Social Media Manager

Position overview:

The International Union of Painters and Allied Trades is hiring a creative content producer to join our team and make a difference in the lives of working people. This person is responsible for implementing our multimedia storytelling strategy and works closely with other members of the communications team and staff to create compelling content that educates, inspires, engages and informs a broad range of audiences about our programs and campaigns. The ideal candidate will have a passion for social justice and is excited to use storytelling to simplify complex ideas and drive narrative change. The successful candidate will be responsible for creating original text and video content while managing the IUPAT’s various social media platforms.

This position is based in our Hanover, MD office and will be supervised by the Communications Director.

Primary responsibilities:

Qualifications:

How to apply:

Submit resume, relevant video/digital samples, references, and cover letter/letter of interest to jdoherty at iupat org.

The IUPAT is an affirmative action employer and strongly encourages people of color, women, l/g/b/t/q individuals, those with disabilities, and those with working-class backgrounds to apply.

Salary and benefits: The Creative Content Producer – Social Media Manager position offers a competitive salary, depending on experience. The IUPAT is an Equal Opportunity Employer and provides a competitive benefits package that includes paid vacation, medical, dental, retirement, and professional development benefits.