June 3 Panel: Media and Labor – A New Relationship or a Fleeting Moment?

Our member the Metro New York Labor Communications Council invites you to its 2022 virtual convention featuring a panel discussion central to ILCA.

Panel: Media and Labor – A New Relationship or a Fleeting Moment?
What’s new in media coverage of labor? Is there a new attitude towards labor in mainstream media, and if so, how do we capitalize on this moment? What is the pandemic’s role in the recent coverage of labor? Is the public more sympathetic to union members since they held jobs deemed essential and helped us all deal with the pandemic?

Panelists:
Chelsea Connor, RWDSU, Communications Director, ILCA President
Kim Kelly, journalist, organizer, author of the recently published Fight Like Hell
Richard Steier, UFT, Communications Specialist, former publisher of The Chief
Leanne Tory-Murphy, Workers United Communications Director, NY/NJ Joint Board
Moderated by Bill Fletcher, Jr.

Free and open to the public. Registration is required at bit.ly/MetroNY22.

Sponsored Content!

Call this ILCA’s version of a pandemic pivot.

There was a mix-up with an electronic form, a piece of postal mail, and an advertisement destined for the 2021 commemorative journal. Due to an abnormality in these abnormal times, the ad didn’t arrive before the virtual convention was held and the journal was published last week.

Pivoting to a different medium, ILCA hereby features a most wholesome piece of sponsored content. Use your imagination to place this ad in the journal.

Now use your eyes to view all the sponsorships and ads members placed in the journal. ILCA sincerely thanks you for your investment and display of support for our collective mission.

Gold sponsor
LIUNA – inside front cover

Silver sponsors
ILA – page 20
CWA Local 1180 – p. 24

Display advertisers
ALPA – p. 16
CSEA Local 1000 – p. 26
IAM – p. 8
IATSE – p. 10
IBEW Local 1245 – p. 30
PTE Local 17 – p. 32
SAG-AFTRA – p. 2
SIU – p. 32
St Louis Labor Tribune – p. 26
Teamsters Local 237 – this blog post
UFCW Local 400 – p. 28
UMWA – p. 34
Union Plus – p. 22
UUP – p. 28

2021 Convention Highlights

Thanks to everyone who participated in the December 2021 convention, which took place virtually following this agenda. Two ways to revisit the convention are to watch the keynote remarks by AFL-CIO President Liz Shuler and to read the commemorative journal. To connect with ILCA in 2022, subscribe to the ILCA newsletter and listserv and follow on Facebook, Twitter, and LinkedIn.

Presenting the 2021 Labor Media Awards Contest Winners

Congratulations to the 2021 Labor Media Awards Contest winners!

Display your pride with downloadable winners graphics. Celebrate your achievement at our virtual awards ceremony, taking place during our Dec. 9, 2021, Special Convention.

Max Steinbock Award
The highest single award for journalistic excellence

Dearly Departed
Kari Jones, National Nurse Magazine, California Nurses Association/NNU

GENERAL EXCELLENCE
Print Publication

RWDSU Record, RWDSU – First
IATSE Official Bulletin, IATSE – Second
National Nurse Magazine, California Nurses Association/NNU – Third
The Boilermaker Reporter, International Brotherhood of Boilermakers – Honorable Mention

GENERAL EXCELLENCE
Print Publication by Union with Under 10,000 Members

Keyframe Magazine, Animation Guild Local 839 – First
The Professional (PEA Quarterly Magazine), Professional Employees Association – Second
Insight Magazine, Professional & Technical Employees Local 17 – Third
IUOE Local 4 Winter 2020 Newsletter, 617MediaGroup – Honorable Mention
Pipefitters Local 537 Newsletter, 617MediaGroup – Honorable Mention

GENERAL EXCELLENCE
Print Publication by Union with 10,001-30,000 Members

The Washington Nurse Magazine, Washington State Nurses Assn. – First
Local Voice 2020, MoveUP – Second
The Unionist, SSEU Local 371 – Third
Observer Spring-Fall 2020, Air Transport District Lodge 142 – Honorable Mention
Utility Reporter, IBEW Local 1245 – Honorable Mention

GENERAL EXCELLENCE
Print Publication by Union with 30,001+ Members

The Caregiver: Spring 2020, United Domestic Workers of America AFSCME Local 3 – First
Voice of Action Summer-Fall 2020, UFCW 8 Golden State – Second
The Voice Special Issue: Coronavirus; The Voice Spring 2020, United University Professions – Third
The Work Force, CSEA AFSCME Local 1000 – Honorable Mention
Minneapolis Labor Review, March 27, 2020 and April 24, 2020 issues, Minneapolis Labor Review – Honorable Mention

GENERAL EXCELLENCE
Single-Issue Publication/Collateral

National:

In Transit – October-November-December 2020, Amalgamated Transit Union – First
Guidance to Support AAPI Workers Factsheet and Poster, Asian Pacific American Labor Alliance – Second
The Laborer Magazine – Election 2020 – Special Keepsake Edition, LIUNA – Third
When the Mail Stopped! 50th Anniversary of the Great Postal Strike of 1970, APWU – Honorable Mention

Local:

2020 UDW Legislative Scorecard, United Domestic Workers of America AFSCME Local 3 – First
Teamsters Local 2010 Special COVID-19 Edition Newsletter, Teamsters Local 2010 – Second
Communique, CWA Local 1180 – Third
Community Labor United – Care that Works Coalition, 617MediaGroup – Honorable Mention
“Together We Can Make Kroger Better” Brochure, UFCW Local 400 – Honorable Mention

GENERAL EXCELLENCE
Website

National:

IATSE.net, IATSE – First
UMWA Website, United Mine Workers of America – Second
Election Center, AFGE – Third
www.atu.org, Amalgamated Transit Union – Honorable Mention
BAmazon Union Now, RWDSU – Honorable Mention

Local/regional/state:

thelafed.org, L.A. County Federation of Labor – First
www.teamsters2010.org, Teamsters Local 2010 – Second
mightyunion.org, SSEU Local 371 – Third
UFCW400.org, UFCW Local 400 – Honorable Mention
My Union, My Future, United Domestic Workers of America AFSCME Local 3 – Honorable Mention

GENERAL EXCELLENCE
Electronic Publication

National:

Government Standard, AFGE – First
SAG-AFTRA Digital Magazine, SAG-AFTRA – Second
PASS News Now, Professional Aviation Safety Specialists – Third
ATU Dispatch, Amalgamated Transit Union – Honorable Mention

Local/regional/state:

The Caregiver: Fall 2020, United Domestic Workers of America AFSCME Local 3 – First
The Caregiver: Summer 2020, United Domestic Workers of America AFSCME Local 3 – Second
UUPConnect April 17 & April 24, 2020, United University Professions – Third
CFT United, California Federation of Teachers – Honorable Mention

VISUAL COMMUNICATIONS
Best Design of a Magazine (Print)

National:

The Boilermaker Reporter Winter 2020, International Brotherhood of Boilermakers – First
Air Line Pilot Magazine April 2020, Air Line Pilots Association – Second
SAG-AFTRA Magazine, SAG-AFTRA – Third

Local/regional/state:

The Washington Nurse Magazine – Winter 2020 edition, Washington State Nurses Assn. – First
The Voice Special Issue: Coronavirus, United University Professions – Second
Messenger Winter 2020, UFCW Local 1428 – Third
Voice of Action Summer 2020, UFCW 8 Golden State – Honorable Mention

VISUAL COMMUNICATIONS
Best Design of a Newspaper or Newsletter (Print)

National:

Iowa Victories, RWDSU – First
Seafarers LOG Feb. 2020, Seafarers International Union – Second
Seafarers LOG March 2020, Seafarers International Union – Third

Local/regional/state:

Local 300 Summer 2020, LIUNA Local 300 – First
Teamsters Local 2010 Special COVID-19 Edition Newsletter, Teamsters Local 2010 – Second
UFCW 1776 KS Newsletter, 617MediaGroup – Third
99Report Summer 2020, UFCW Local 99 – Honorable Mention

VISUAL COMMUNICATIONS
Best Design of a Single-Issue Publication (Print)

2020 UDW Legislative Scorecard, United Domestic Workers of America AFSCME Local 3 – First
UFCW 1776 KS Annual Report, 617MediaGroup – Second
CFT Convention Call – Rise Up, Recover, Rebuild, California Federation of Teachers – Third
CSEA STOP School Magnet, CSEA AFSCME Local 1000 – Honorable Mention
UFCW Local 400 “Together We Can Make Kroger Better” Brochure, UFCW Local 400 – Honorable Mention

VISUAL COMMUNICATIONS
Best Front Page/Cover of a Magazine (Print)

National:

National Nurse Magazine April-May-June 2020, California Nurses Association/NNU – First
IUPAT National Spring 2020 Newsletter, 617MediaGroup – Second
In Transit October-November-December 2020, Amalgamated Transit Union – Third
Air Line Pilot Magazine April 2020, Air Line Pilots Association – Honorable Mention
SAG-AFTRA Magazine Spring 2020, SAG-AFTRA – Honorable Mention

Local/regional/state:

Insight Magazine – Spring/Summer 2020, Professional & Technical Employees Local 17 – First
Insight Magazine – Sept/Oct 2020, Professional & Technical Employees Local 17 – Second
The Washington Nurse – Winter 2020, Washington State Nurses Assn. – Third
The Professional (PEA Quarterly Magazine), Professional Employees Association – Honorable Mention

VISUAL COMMUNICATIONS
Best Front Page/Cover of a Newspaper or Newsletter (Print)

The City That Never Sleeps is in a Deep Slumber, CWA Local 1180 – First
Black Lives Matter, SSEU Local 371 – Second
The Caregiver: Fall 2020, United Domestic Workers of America AFSCME Local 3 – Third
UFCW Local 1445 Union News, UFCW Local 1445 – Honorable Mention

VISUAL COMMUNICATIONS
Best Design of a Website, App or Electronic Publication

National:

SAG-AFTRA New Member Handbook, SAG-AFTRA – First
IATSE.net, IATSE – Second
Seafarers LOG, Seafarers International Union – Third
First Air Master Executive Council Website, Air Line Pilots Association – Honorable Mention

Local/regional/state:

mightyunion.org, SSEU Local 371 – First
thelafed.org, L.A. County Federation of Labor – Second
Ironworkers Local 7 Website, 617MediaGroup – Third
FTIUM Training Center Replica, 617MediaGroup – Honorable Mention
L.A. UNION VOTES, L.A. County Federation of Labor – Honorable Mention

VISUAL COMMUNICATIONS
Best Informational Graphic

National:

Can you see me now? 8 Video Conference Tips for Union Activists, AFGE – First
Managing Pandemic Stress During Crisis, Utility Workers Union of America – Second
Transit ballot initiatives – In Transit- July-Aug.-Sept. 2020, Amalgamated Transit Union – Third

Local/regional/state:

PGCEA Infographic, 617MediaGroup – First
1000 Strong: Targeted Local Hire, L.A. County Federation of Labor – Second
Greater Boston Building Trades Unions, 617MediaGroup – Third
Wearing A Mask Protects You and Others, UFCW 8 Golden State – Honorable Mention

VISUAL COMMUNICATIONS
Best Illustration

National:

Year of the Nurse 2020 (An Unconventional Gathering), California Nurses Association/NNU – First
Locals Fight on the Frontline Against Pandemic, In Transit – July-Aug-Sept. 2020, Amalgamated Transit Union – Second
A Roadmap for Successful Government Operations During COVID-19, AFGE – Third
Beyond the call of duty, National Association of Letter Carriers – Honorable Mention

Local/regional/state:

Welcome to Uniontown, L.A. County Federation of Labor – First
COVID-19 Social Graphics, United Domestic Workers of America AFSCME Local 3 – Second
L.A. UNION VOTES 2020, L.A. County Federation of Labor – Third
Compassionate Harvest, SSEU Local 371 – Honorable Mention

VISUAL COMMUNICATIONS
Best Cartoon

Fight For Our Future, MoveUP – First
COVID 19, IBEW Local 1245 – Second
Greater Boston Building Trades Unions Cartoon, 617MediaGroup – Third
UFCW 1776 KS Cartoon, 617MediaGroup – Honorable Mention

VISUAL COMMUNICATIONS
Best Photograph

National:

Women in Trades: Kayla Vander Molen, International Brotherhood of Boilermakers – First
Paying Respects – Honoring Guatemala’s Disappeared with Medical Care for the Survivors, California Nurses Association/NNU – Second
Air Line Pilot Magazine December 2020, Air Line Pilots Association – Third
Thank you for bringing my mail!, National Association of Letter Carriers – Honorable Mention

Local/regional/state:

Black Lives Matter – Los Angeles, Production for the People – First
Sue Fontana, CSEA AFSCME Local 1000 – Second
A candle-light vigil at the “Say Their Names” cemetery, Minneapolis Labor Review – Third
Dawn Destine and Ben Greene, CSEA AFSCME Local 1000 – Honorable Mention

VISUAL COMMUNICATIONS
Best Photo Essay or Gallery

National:

Nurses Say: Black Lives Matter – Juneteenth 2020, California Nurses Association/NNU – First
Apprentices from across the US shine during pandemic, International Brotherhood of Boilermakers – Second
IATSE: Met Opera Interactive Virtual Picket Line, IATSE – Third
Good of 2020 photo essay, SPEEA – Honorable Mention

Local/regional/state:

Members at Work, UFCW Local 1428 – First
Union Maintains Pressure on Rite Aid With Widespread Picketing and Boycott, UFCW 8 Golden State – Second
“Let’s have our voices count!” urge CFT Black leaders, California Federation of Teachers – Third
UnionsForAll Rally Against Corporate Greed, Minneapolis Labor Review – Honorable Mention

WRITING
Best Analysis

National:

SAG-AFTRA Magazine: “Black Lives Matter,” SAG-AFTRA – First
Silence Kills, California Nurses Association/NNU – Second
The CARES Act: What It Means to ALPA Members, Air Line Pilot Magazine, Air Line Pilots Association – Third

Local/regional/state:

Special Education in Crisis – A CFT Special Report, California Federation of Teachers – First
New postmaster general moves to slow US Mail delivery, Minneapolis Labor Review – Second
Labor constituency groups highlight need to help workers, CSEA AFSCME Local 1000 – Third
1 Virus Shuts Down the World. 1 Black Man’s Death Opens It Back Up, CWA Local 1180 – Honorable Mention

WRITING
Best Editorial or Column

National:

This Juneteenth, Celebrating Black Freedom Means Caring About Black Health, California Nurses Association/NNU – First
The reason Smithfield decided to slaughter workers along with the hogs, The People’s World – Second
The People are Proving We’re No “Joke,” APWU – Third
Racial and Economic Justice are Forever Intertwined, RWDSU – Honorable Mention

Local/regional/state:

Hatred Has No Place in America Today, CWA Local 1180 – First
As Long As We Have We, Teamsters Local 237 – Second
St. Louis/Southern Illinois Labor Tribune – Front-line workers lead in times of crisis, St. Louis Labor Tribune – Third
We Deserve Better, MoveUP – Honorable Mention
Be a protester – Vote!, Teamsters Local 237 – Honorable Mention

WRITING
Best Electronic Content

National:

The IBB Update, International Brotherhood of Boilermakers – First
SAG-AFTRA Back to Work Hub, SAG-AFTRA – Second
ALPA Furloughed Pilot Support, Air Line Pilots Association – Third

Local/regional/state:

www.cft.org, California Federation of Teachers – First
UUPConnect: Coronavirus, United University Professions – Second
Facing Racial Injustice – for caregivers, empathy can be the path to racial healing, United Domestic Workers of America AFSCME Local 3 – Third

WRITING
Best Feature Story

National:

Miracle Workers, California Nurses Association/NNU – First
How an assassin’s bullet helped create the postal exam, National Association of Letter Carriers – Second
Postal pioneers, National Association of Letter Carriers – Third
Federal Workers, AFGE Celebrate Paid Parental Leave Victory Taking Effect, AFGE – Honorable Mention

Local/regional/state:

Special Education in Crisis – A CFT Special Report, California Federation of Teachers – First
The Perfect Time to Make America Uncomfortable / Black Lives Matter package, SSEU Local 371 – Second
Working for patients through grief, fear, uncertainty, United University Professions – Third
Amid health care mask shortage, CSEA activist leads effort, CSEA AFSCME Local 1000 – Honorable Mention

WRITING
Best Labor History Story

The Great Postal Strike: Celebrating the 50th anniversary, National Association of Letter Carriers – First
Essential service: In times of adversity, the country recognizes the importance of its mail and letter carriers, National Association of Letter Carriers – Second
When the Mail Stopped! 50th Anniversary of the 1970 Great Postal Strike, APWU – Third
Stand! Keyboardist and Composer Discusses His ‘Union Movie About a Union Story,’ American Federation of Musicians – Honorable Mention
Miners Have Always Had to Fight for Dignity and Respect, United Mine Workers of America – Honorable Mention

WRITING
Best News Story

National:

Seeking justice for Breonna Taylor: Essential health worker killed by police, The People’s World – First
Federal Agencies Still Drag Feet in Protecting Workers Against Coronavirus, AFGE – Second
TV Musicians Rally, March Through Times Square to Demand a Fair Contract, American Federation of Musicians (AFM) – Third
APWU Members Rally with Community to Demand Congress Save the Post Office and Stop Mail Delays, APWU – Honorable Mention
Uber, Lyft drivers keep up the pressure: ‘We are employees, not contractors,’ The People’s World – Honorable Mention

Local/regional/state:

“Let’s have our voices count!” urge CFT Black leaders, California Federation of Teachers – First
Drug Doctor Arrested, SSEU Local 371 – Second
‘Every day is like taking a roller coaster ride,’ CSEA AFSCME Local 1000 – Third
‘Roll-in’ event urges action to help entertainment and event industry workers, save independent venues, St. Louis Labor Tribune – Honorable Mention
SEIU Healthcare nursing home workers demand protections, paid leave as COVID-19 sweeps through facilities, St. Louis Labor Tribune – Honorable Mention

WRITING
Best Profile

National:

Passion for people spurs Boilermaker’s political activism, International Brotherhood of Boilermakers – First
A life of letters, National Association of Letter Carriers – Second
PASS Member Profile: Carolyn ‘CJ’ Meushaw, Professional Aviation Safety Specialists – Third
Sioux Falls Smithfield disaster reflects ongoing national battle, The People’s World – Honorable Mention
Member volunteers for air rescue to ‘give back,’ SPEEA – Honorable Mention

Local/regional/state:

Members on the H+H Frontlines, CWA Local 1180 – First
Fifty Times a Parent, SSEU Local 371 – Second
Paul da Silva became the candidate he wanted to see, California Federation of Teachers – Third
Parsons: ‘It’s been a work life worth living,’ CSEA AFSCME Local 1000 – Honorable Mention
1000 Strong: Curtis Scott, L.A. County Federation of Labor – Honorable Mention

WRITING
Best Series

National:

Fight for $15: Worker Profiles, The People’s World – First
2020 National Association of Letter Carriers Heroes of the Year Awards, National Association of Letter Carriers – Second
Beyond the call of duty: Letter carriers deliver community service year-round, National Association of Letter Carriers – Third

Local/regional/state:

Sequestered for Grid Security, IBEW Local 1245 – First
Classrooms during COVID, United Federation of Teachers AFT Local 2 – Second
Highway workers stay safe on the front lines, CSEA AFSCME Local 1000 – Third

SAUL MILLER AWARDS
Collective Bargaining

National:

Local S6 Built is BEST BUILT, IAMAW – First
Not without a Fight, California Nurses Association/NNU – Second
SAG-AFTRA Members Rally Outside Spanish Broadcasting System, SAG-AFTRA – Third

Local/regional/state:

How Peralta won the first pay parity in California community colleges, California Federation of Teachers – First
St. Lawrence County overcomes COVID-19 challenges, secures 5-year contract, CSEA AFSCME Local 1000 – Second
MFT Education Support Professionals: ‘One job should be enough,’ Minneapolis Labor Review – Third
Building knowledge and power, CSEA AFSCME Local 1000 – Honorable Mention

SAUL MILLER AWARDS
Organizing

National:

In historic, landslide victory, North Carolina RNs vote to unionize, California Nurses Association/NNU – First
As Feds Fight for Proper PPE, Coronavirus Hits Home with First Deaths, AFGE – Second
Musicians of Chicago’s Teatro Zinzanni Win Union Recognition During COVID, American Federation of Musicians (AFM) – Third

Local/regional/state:

“A Pursuit Worth Fighting For” – After Years-Long Organizing Drive, Unrepresented Workers at Trayer Vote to Join IBEW 1245, IBEW Local 1245 – First
UUP goes all-out for members during pandemic, United University Professions – Second
Thousands of UC lecturers organize for job rights, fair salaries, California Federation of Teachers – Third
UNITE HERE Local 17: Tattersall Distillery staff organize, prepare for union election, Minneapolis Labor Review – Honorable Mention
Pandemic response prompts decision to commit to UUP, United University Professions – Honorable Mention

SAUL MILLER AWARDS
Political Action

National:

Members to lawmakers: Close the loophole on Paid Family and Medical Leave, SPEEA – First
How a Union Save Public Transit, Amalgamated Transit Union – Second
The HEALS Act Puts Lives at Risk, California Nurses Association/NNU – Third
Nurses Demand Proper Protective Gear, not Scarves, California Nurses Association/NNU – Honorable Mention

Local/regional/state:

The IBEW Had My Back – And I’m Going to Have Yours!, IBEW Local 1245 – First
What I did to help win in Election 2020: Five retirees recount their extraordinary efforts, California Federation of Teachers – Second
Harvard Graduate Students Union, 617MediaGroup – Third
UUPers have role in renaming New Paltz buildings, United University Professions – Honorable Mention

ELECTRONIC MEDIA
Best Audio/Podcast/Radio Broadcast

National:

SAG-AFTRA Podcast: The State of Unions, SAG-AFTRA – First
SAG-AFTRA Podcast: Digital Clones, SAG-AFTRA – Second
PSA: Gratitude, APWU – Third
The Alaska Pilots Podcast: Leading the Puck, Air Line Pilots Association – Honorable Mention
Beyond the Page Podcast: Rev. Liz Theoharis talks voter suppression and poverty, The People’s World – Honorable Mention

Local/regional/state:

Welcome to Uniontown, L.A. County Federation of Labor – First
Studio 371: The Podcast, SSEU Local 371 – Second
Reaching Out with Gregory Floyd – with special guest Senator Charles Schumer, Teamsters Local 237 – Third

ELECTRONIC MEDIA
Best Education and Training Video

National:

ALPA Railway Labor Act Negotiations 101, Air Line Pilots Association – First
How To Create a Self-Taped Audition, Actors Equity Association – Second
President’s Task Force on Education, Outreach & Engagement Presents…, SAG-AFTRA – Third
Did You Know? Series, California Nurses Association/NNU – Honorable Mention

Local/regional/state:

Labor’s Voice, L.A. County Federation of Labor – First
Wage theft in Minnesota for the Minnesota Department of Labor and Industry, Worker Action Media – Second
Our Experience on the Contract Bargaining Committee, CWA Local 1180 – Third
When the Paycheck Stops, L.A. County Federation of Labor – Honorable Mention

ELECTRONIC MEDIA
Best Issue Advocacy Video

National:

California nurses demand presumptive eligibility for all frontline health care workers, California Nurses Association/NNU – First
Joe Biden Will Stand Up for Working People Transportation Trades Dept. – Second
Nobody, California Nurses Association/NNU – Third
Not One More, Amalgamated Transit Union – Honorable Mention

Local/regional/state:

SEIU Healthcare Best Issues Advocacy Video, 617MediaGroup – First
Greater Boston Labor Council Video 2, 617MediaGroup – Second
Greater Boston Labor Council Video, 617MediaGroup – Third
Public Transit Public Good Coalition Video, 617MediaGroup – Honorable Mention

ELECTRONIC MEDIA
Best Longform Video

50th Anniversary of the Great Postal Strike, APWU – First
Broken Promise: Harley-Davidson in Missouri, IAMAW – Second
To Our 137 Senior Pilots Who Elected Early Retirement; Thank You (ALA MEC, ALPA), Air Line Pilots Association – Third

ELECTRONIC MEDIA
Best News Video

SAVE LIVES — Nurses’ National Day of Action, California Nurses Association/NNU – First
2020 UAL MEC Year in Review, Air Line Pilots Association – Second
ATU Tommy Douglas Conference Center launches AFL-CIO Caravan for Racial and Economic Justice, Amalgamated Transit Union – Third

ELECTRONIC MEDIA
Best Promotional Video

National:

Stop Asian Hate, SAG-AFTRA – First
We are all equal under our union contracts (version 2), California Nurses Association/NNU – Second
Ol’ Timer: Support Postal Workers and a Public US Postal Service, APWU – Third

Local/regional/state:

Wage theft in Minnesota for the Minnesota Department of Labor and Industry, Worker Action Media – First
IUPAT District Council 35 Promotional Video, 617MediaGroup – Second
Santa Barbara Democrats, United Domestic Workers of America AFSCME Local 3 – Third
Rising To The Challenges: CSEA 110th Annual Delegates Meeting Welcome video, CSEA AFSCME Local 1000 – Honorable Mention
Los Angeles Labor Community Food Distribution, L.A. County Federation of Labor – Honorable Mention

ELECTRONIC MEDIA
Best Use of Social Media

National:

#SaveThePostOffice, APWU – First
@IATSE Twitter, IATSE – Second
#ProtectNurses Campaign, California Nurses Association/NNU – Third
Streaming Forward: Vote YES on 2020 SAG-AFTRA TV/Theatrical Agreement, SAG-AFTRA – Honorable Mention

Local/regional/state:

For 100 Years, L.A. County Federation of Labor – First
Support for Fallen Members, IBEW Local 1245 – Second
No on Prop. 22, L.A. County Federation of Labor – Third
PGCEA Social Media, 617MediaGroup – Honorable Mention

POLITICAL ACTION/ORGANIZING CAMPAIGN
Best Mail Piece

Biden-Harris: The Right Choice for Government Workers, AFGE – First
Biden/Harris Rep.Elissa Slotkin ATU mailer, Amalgamated Transit Union – Second
You’re Front Line Heroes in Times of Crisis, APWU – Third
Watch Donald Trump cross an IATSE Picket Line, IATSE – Honorable Mention

POLITICAL ACTION/ORGANIZING CAMPAIGN
Best Collateral

National:

Mission Hospital (Asheville, NC) Organizing Campaign, California Nurses Association/NNU – First
LIUNA 2020 Election Toolkit: Electing Worker Champions Starts with You, LIUNA – Second
Organizing campaign SIFCO, International Brotherhood of Boilermakers – Third
Letter Campaign: Tell Congress to include displaced entertainment workers in relief package, IATSE – Honorable Mention
Trump has failed transportation workers, Transportation Trades Dept. – Honorable Mention

Local/regional/state:

Massachusetts & Northern New England Laborers District Council (MNNELDC) Laborers PAC Collateral, 617MediaGroup – First
Honk for HEROES (Act), L.A. County Federation of Labor – Second
L.A. UNION VOTES, L.A. County Federation of Labor – Third

POLITICAL ACTION/ORGANIZING CAMPAIGN
Best Flyer

August 25 Day of Action Flyer, APWU – First
Make Your Vote Count! Biden and Trump on the Issues, APWU – Second
Remington Fight, United Mine Workers of America – Third
Ossoff/Warnock GA senate runoff election leaflet, Amalgamated Transit Union – Honorable Mention

BEST MULTIMEDIA CAMPAIGN

National:

Save the Post Office Campaign, APWU – First
Campaign to end CESSCO lockout, International Brotherhood of Boilermakers – Second
Streaming Forward: Vote YES on SAG-AFTRA 2020 TV/Theatrical Agreement, SAG-AFTRA – Third
AFGE COVID-19 Response, AFGE – Honorable Mention
Ready for Takeoff, Air Line Pilots Association – Honorable Mention

Local/regional/state:

Save New York’s Public Services campaign, CSEA AFSCME Local 1000 – First
We Are New York, United University Professions – Second
CouncilsNotCOVID, L.A. County Federation of Labor – Third
UDW COVID-19 Response, United Domestic Workers of America AFSCME Local 3 – Honorable Mention

BEST USE OF EARNED MEDIA

National:

Save The Post Office Campaign, APWU – First
IAM Local S6 Strike, IAMAW – Second
Most VA workers see racism against colleagues and veterans, union survey finds – Washington Post, AFGE – Third
Return to Work Agreement, SAG-AFTRA – Honorable Mention
Trump Administration Rejected a Mask Mandate on the Day Trump Was Hospitalized for Covid-19, Transportation Trades Dept. – Honorable Mention

Local/regional/state:

The Urgency of Now: Black Workers and Public Sector Jobs, L.A. County Federation of Labor – First
Most In-Home Caregivers Receive Low Pay and No Protective Gear, United Domestic Workers of America AFSCME Local 3 – Second

Essential Expressions: Labor Messaging Through the Crises of 2020

The four overlapping crises of 2020 – public health, racial justice, the economy, and democracy – obligated labor communicators to message in radically different ways.

There is much to learn from the prolonged period of crisis communications. This page is dedicated to extracting lessons from the atypical communications work ILCA members performed in 2020.

Members are invited to submit collateral of any kind that is instructive and exemplary. The work reflects a message, approach, strategy, tactic, technique, collaboration, or other feature developed in the context of crisis.

Imagine the audience is junior staff or, better yet, college students. You’re giving a guest lecture to people who lack your subject-matter expertise. You have limited time to make your points and your audience has a limited attention span.

Submit your “guest lecture” as a written narrative or a video to accompany your collateral. Explain the circumstances, purpose, and outcome of the collateral. Teach the lessons you learned.

You can submit individual pieces of collateral or you can write a case study following examples of the American Federation of Government Employees and the postal workers’ unions.

The essence of livelihood was threatened by four major forces. In response, ILCA members created essential expressions to voice the humanitarian needs of working families in crisis. When aggregated, these expressions can represent a textbook to preserve history and educate present and future generations of labor communicators.

Submit material to info@ilcaonline.org and put Essential Expressions in the subject line or body text. Please send ASAP; late fall 2021 deadline TBD. There is no fee and no limit on the number of submissions. All teachable collateral is welcome.

Video Meeting Tips: How to Put Your Best Electronic Face Forward

Google and Facebook recently announced that employees will work from home until mid 2021. This confirms the intuitive sense that the remote situation isn’t just a short-term emergency response. It will be a while.

Like it or not, online meetings are standard practice. Here are a few resources to make the most of the brave, new, digital-only meeting room.

On its blog, AFGE presents 8 Video Conference Tips for Union Activists:

The AFL-CIO conducted a training entitled Video Tools and Processes: Zoom, Interviews, and Editing. Use password Video123! to view the recording. Follow along with the slides.

Wired magazine explains How to Make Your Video Calls Look and Sound Better. The subhead alone contains some key guidance: “Natural light is your friend. Audio feedback is your worst enemy.” Heed the tips so you’re not that square on the Zoom meeting.

Crisis Communications Case Study: Power to the Postal People

Every labor communicator is responding to minute-by-minute changes in policies and practices affecting workers’ livelihoods. ILCA members are challenged to process, manage and disseminate essential information to both internal and external audiences. Just by doing our work, labor communicators are producing real-time, textbook examples of crisis communications case studies. In this series, we’re profiling national newsmakers who are amplifying labor’s call to protect the physical and economic health of workers. We’re looking at the strategies and tactics shaping their crisis communications to extract lessons and best practices that are proving effective in this demanding moment.

Unions: American Postal Workers Union and National Association of Letter Carriers

The situation: Every American knows that the United States Postal Service delivers medicine, paychecks and other essentials of life. What’s more, postal employees are woven into the social fabric of the communities they serve. Residents see their familiar letter carriers delivering to households six or even seven days a week. Other job classifications are working in post offices, sorting facilities, and warehouses to route mail to the people depending on it. Workers and the public share the same interdependent goals – to uphold essential jobs and effective service delivery. The Postal Service is under unprecedented attack from the White House and corporate interests that want to see privatized postal delivery. As always, labor is fighting back, supported by allies from all walks of life.

Postal people speak: Postal employee unions are letting their members do the talking. On the NALC Heroes Delivering website, viewers can find videos of the union’s paid ads featuring workers. And letter carriers are getting the message out in letters, op-eds and interviews in news stories around the country.

The campaign got a boost from the AFL-CIO communications shop, which produced this video featuring a letter carrier.

NALC is using its Twitter feed to spotlight its members, telling short stories about the socially beneficial and sometimes life-saving assistance that members lend to people in need.

The union also is posting news developments combined with a call to action.

Postal day of action: APWU took the lead to stage a Day of Action on June 23. It centered around a Washington, D.C., car caravan to deliver #SaveThePostOffice petitions to Congress.

Here’s a short APWU video urging the public to lobby for postal service funding.

Here’s an hourlong video of the APWU and allies delivering more than two million petition signatures to the Senate.

These videos and much more appear on the APWU’s campaign page.

Celebrity endorsements: APWU enlisted the support of celebrities to advocate for the Postal Service.

Here’s a public service announcement from actor Danny Glover, the son of two postal workers.

Page one: A letter carrier was profiled on A1 of the Sunday Los Angeles Times, among other small and large newspapers nationwide.

Communications strategies: NALC Communications Director Phil Dine summarizes the campaign status. “With the drop in letter mail volume resulting from the pandemic-caused economic shutdown, the Postal Service — which operates on earned revenue, not on taxpayer money — is feeling the impact, as are other sectors of the economy,” Dine says. “Letter mail is the most profitable mail revenue stream and it has dipped significantly. As a result, temporary federal financial assistance during the pandemic is necessary for the Postal Service, as it is for other sectors of the economy. At the very time the Postal Service is facing this financial crisis, USPS is more necessary than ever, with letter carriers and other postal employees putting themselves at risk by doing their jobs so tens of millions of Americans can shelter at home and help bend the curve of the virus. NALC is letting Americans, and their elected representatives, know this by getting the word out through the news media.”

Here are some of the ways APWU Communications Director Emily Harris has found success. In her words:

Here are some of the ways the NALC’s Dine has found success. In his words:

“We deliver the essential points to the public through the media. Among them: the U.S. Postal Service is based in the Constitution. It is by far the most popular federal agency, with more than 90 percent approval from Americans of all political views and in all regions, meaning that this is not a partisan issue. It earns its revenue by selling stamps and other products and services. It is critical for businesses, small and large, and for the elderly.

“USPS is a lifeline for rural communities and center of civic life for small towns. Through its universal network, it delivers to every home and address in the country for the same price, regardless of zip code. It is the centerpiece of the $1.3-trillion national mailing industry, which employs seven million Americans in the private sector. It is the largest employer of military veterans in the country, with nearly one-quarter of letter carriers and other postal employees wearing their second uniform.

“The USPS provides Americans with the most affordable postal services of any industrial country. On a daily basis, letter carriers notice fires, medical emergencies, missing children, crimes in progress, and traffic accidents. By stepping in or calling for help, letter carriers save lives.

“We regularly get these points (and, more broadly, the public’s stake in all this) across in letters or commentary pieces in newspapers, from national papers to local ones; in print, television or radio interviews; or by informing reporters working on news stories. Biggest single key: talk directly to individual editors, producers or reporters; do not rely on press releases or emails. And tell them why they and their audience should care.”

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If you have a question for the communications strategists profiled here, please post a comment below or send it to info@ilcaonline.org. If you value this type of peer-to-peer learning, please support ILCA so we can continue to produce this series. Please renew your membership today and enter our annual Labor Media Awards contest.

Crisis Communications Case Study: AFGE

Every labor communicator is responding to minute-by-minute changes in policies and practices affecting workers’ livelihoods. ILCA members are challenged to process, manage, and disseminate essential information to both internal and external audiences. Just by doing our work, labor communicators are producing real-time, textbook examples of crisis communications case studies. In this new series, we’ll profile national newsmakers who are amplifying labor’s call to protect the physical and economic health of workers. We’ll look at the strategies and tactics shaping their crisis communications to extract lessons and best practices that are proving effective in this demanding moment.

Union: American Federation of Government Employees (AFGE)

Communications Strategist: Andrew Huddleston, AFGE Communications Director and ILCA Executive Council member

The situation: “We represent 700,000 employees in 70 federal agencies, spread across the U.S. and around the globe,” says Huddleston. “What we’ve done is pursue a strategy of rotating, targeted aggression among agencies. We’re focused around a few simple, easy-to-understand central themes: Lack of proper PPE and testing, lack of proper telework and leave policies to accommodate workers, hiring freezes and resulting short-staffing and its impact on readiness and response, and the way anti-union actions by this administration have hampered the response to COVID-19. You may have also seen that we’ve sued the federal government for hazardous duty pay on behalf of all federal employees forced to expose themselves to the novel coronavirus.

“We began our initial response at Social Security and Customs and Immigration, where our early stories about telework pushed the Office of Personnel Management to issue stronger and stronger guidance. We moved to TSA, where we pressured the administration into providing N95 masks for TSOs. At the Bureau of Prisons, our media work helped stem the flow of inmate transfers throughout the country.

“We’re pairing that media strategy with an internal communications strategy that includes daily email alerts and digital actions for our local leaders, weekly updates for our members specifically about coronavirus, p2p and mass texting, and a weekly email highlighting our media work so our members understand our level of visibility. We are also exploring options for a potential digital advertising buy.”

In late April, AFGE targeted the Veterans Administration. In partnership with other unions representing VA workers, AFGE co-organized joint actions, letters, and statements.

Here are some media tactics AFGE used:

AFGE created a COVID-19 microsite, which includes a resources page with animated educational videos that have more than 15,000 views.

Sometimes a populist meme sends just the right message.

As it continues to assess individual agencies, the union is reinforcing its principles for returning to work. Labor communicators are encouraged to follow AFGE’s microsite and social media accounts for updates.

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If you have a question for the communications strategist profiled here, please post a comment below or on Facebook. You can also send it to info@ilcaonline.org. If you value this type of peer-to-peer learning, please support ILCA so we can continue to produce this series. Please renew your membership today and enter our annual Labor Media Awards contest.