What is going viral? When a video is so popular that people keep sharing it and watching it a video is said to have gone “viral” like a fast-spreading infection. For some, this may mean more than one million views on YouTube.

There is no magic bullet when it comes to what makes a video go viral; however, there are steps you can take to improve your chances.

Know your audience

Think about who the video is for and make sure the video is something they want from the union. Not something you want them to have.

Will they be likely to share it? Does it affect and/or include them? Your video has to be relevant to your audience if you want them to share it.

Be genuinely engaging

Less is more when it comes to video. Use the best three clips/photos from your rally rather than 20. Make sure it’s a current and timely issue. A short video on a timely issue will resonate better than a longer video on a general issue.

Use a good headline

Write 15-25 headlines for your video. Use words that will excite your audience and build curiosity. Make sure that the headline is consistent with the video otherwise you could lose members’ trust.

Headlines can often benefit from using one of these words: Top, Why, How, Will, New, Secret, Future, Your, Best, Worst.

Once you have several headlines, select 2-3 you think would work best and test them with your audience. The number of views will tell you which headline works best and then you can resend the video to everyone with the best headline.

Use a relevant static image

YouTube allows users to set a specific static image for your video. YouTube usually pulls three images from your video as the static image used when sharing the video. Sometimes these images are not appropriate (e.g. member with their mouth open or eyes closed) or relevant to the video’s message. By setting a good static image, you will increase the level of viewings.

Again, there is no silver bullet but you can increase the chances of your content being shared/liked/commented if your video includes: