In 2012, during his State of the State speech Connecticut’s Governor Malloy announced his plans for education reform where he said “teachers just need to show up for four years and they have a job for life.” Malloy brought in pro-charter school policy experts to craft the legislation.
As part of the overall effort to shape the legislation, AFT Connecticut initiated the “It Takes A Team” campaign to highlight the efforts of educators and parents in educating children.
Twelve team members were brought together from across the state and interviewed about their work in education. Their stories were used on profile postcards. Each week of the legislative session, a profile postcard was sent to every legislator and policy maker involved in education reform. In addition, public officials received emails with links to short videos of team members speaking about their work.
Team members testified at public hearings and participated in lobby days meeting directly with legislators.
These efforts, compiled with member advocacy and organization lobbying, led to legislators calling for AFT Connecticut to be at the table during legislative negotiations. The end result was an education reform bill that the union helped craft and ensured a voice for educators in teacher evaluations.