Video has become one of the most powerful means of communication. Looking for proof of something? Video provides it. So, how can unions use video evidence to further their goals? Here’s one example.

Lobby Day Activism

Many unions hold lobby days at their state legislature for their members. Union members meet with union officers, political directors and lobbyists to learn about key pieces of legislation and the message the union wants to deliver to legislators.

Political directors and lobbyists generally know prior to the lobby day what issues members will be covering and may also have a vote count of legislators on those issues.

By creating teams of member lobbyists, one to speak with their legislator and one to video the conversation on their smartphone, unions can get legislators on the record.

“Senator, thank you for taking the time to speak with me. As your constituent and a member of the union, I want to know if you will be supporting SB 100 which protects my pension.”

Depending on the legislators answer, that video can immediately be uploaded to the Internet (e.g. YouTube, Vimeo, etc.) and then emailed out to members in that legislators district (e.g. Salsa, Blue State Digital, etc.) asking them to take action.

Legislator Supports: This email and their subsequent contact thanking the legislator will help reinforce their position on the issue.

Subject: Thank Senator Smith for protecting your pension

Dear member,
Senator Smith is supporting SB 100 which will protect your pension. Here’s what Senator Smith had to say.

Contact Senator Smith and thank him for protecting your pension.

Legislator Waffles: This email and their subsequent contact requesting the legislator’s support may help move their position on the issue.

Subject: Tell Senator Smith to support your pension

Dear member,
Senator Smith hasn’t committed to supporting SB 100 which will protect your pension. Here’s what Senator Smith had to say.

Contact Senator Smith today and ask him to support SB 100 and protect your pension.

Legislator Opposes: This email and their subsequent contact requesting the legislator change their position may help move their position on the issue.

Subject: Demand Senator Smith protect your pension

Dear member,
Senator Smith is opposing SB 100 which will protect your pension. Here’s what Senator Smith had to say.

Contact Senator Smith today and demand he support SB 100 and protect your pension.

Tools Used:

Follow-Up

When a legislator changes their position on the issue it is important to get that information out to members immediately and have them contact those legislators again, especially if their position has changed to a positive one.