The 2011 Multimedia Award winner was the California Federation of Teachers for their March for California’s Future campaign.
The “March for California’s Future” kicked off with a rally in the Mount Moriah church in South Central Los Angeles on March 5, and then resumed in Bakersfield, following another rally in Martin Luther King Jr. Park, the same day. A core group marches all the way to Sacramento, including representatives of unions and other community allies of CFT. Every few days throughout the march, there were events—rallies, town halls, a bigger march, visits with local union members, church breakfasts, teach-ins—designed to maximize public awareness of three issues:
- Restore the promise of public education
- A government and economy that work for all Californians
- Fair tax and budget policies to fund California’s future.
Award-winning labor journalist David Bacon provided weekly installments on the march.
CFT registered voters as they marched, gathered signatures for the Majority Budget Act, and pressed local public elected officials along the way to agree with these principles. The march was part of an ongoing campaign: the Fight for California’s Future.
As part of the campaign, CFT produced an animated video explains economic inequality, need for wealthy to pay fair share of taxes. Tax the rich: An animated fairy tale, is narrated by Ed Asner, with animation by award-winning artist Mike Konopacki, and written and directed by Fred Glass for the California Federation of Teachers. The 8-minute video shows how we arrived at this moment of poorly funded public services and widening economic inequality. Things go downhill in a happy and prosperous land after the rich decide they don’t want to pay taxes anymore. They tell the people that there is no alternative, but the people aren’t so sure. This land bears a startling resemblance to our land.