When prospective members check your website what will they find? Is there compelling information that would make them want to join your union? Is there an easy way for them to contact your organizing department? Organizing leads can come from anywhere. Providing prospective members with a recruitment page will help bring in additional leads to your union.
Title the Page Appropriately
This is not the time to be vague. Titling your page “Join Our Union” removes all doubt about its purpose. Being clear will help significantly with organizing new members.
Write About What Joining Your Union Will Mean for Them
A large part of organizing new members is talking about what union representation will mean for them.
“If you want fairness and respect at work, join…”
“By joining together, working women and men gain strength in numbers so they can have a voice at work about what they care about. They negotiate a contract with their employer for things like a fair and safe workplace, better wages, a secure retirement and family-friendly policies such as paid sick leave and scheduling hours.”
Provide Testimonials From Members
Testimonials from current members provide prospective members with personal accounts of what union membership has to offer. Utilize photos, names and titles to reinforce the professions your members organize.
“Joining our union is the best decision we ever made. Having a union contract protects us at work.”
“I’ve worked in places where there is no union. Being a member of our union protects us from being terminated just because an administrator doesn’t like us.”
Provide Means for Contacting Your Union
Providing a simple email form and a phone number will give prospective members multiple ways to contact your organizing department. Prospective members may be reluctant to speak about joining out of concern for their job and safety. Remind them that their contact information will remain confidential.
Share the Wealth
If the prospective member isn’t a good fit with your union for some reason, ask them if you can share their contact information with another union that may be a better fit. These people have reached out because they want a voice at the workplace. Just because your union doesn’t represent their profession doesn’t mean they don’t deserve representation. Help put them in touch with a union that will represent them.