Strategic Communications

Strategic Communications Planning
Framing and Messaging
Using Metaphors to Deliver Your Message
How to Speak in Sound Bites


Getting Your Video to go Viral
Tips for Better Smartphone Video
Video Interview Essentials


Search Engine Optimization (SEO)
Improving SEO with Alt Text
Organizing New Members

Social Media Graphics

ILCA has compiled graphics of several leaders and their quotes on unions and social justice. These graphics are already sized for Facebook posts. Feel free to download them and use them on your Social Media pages.
Labor Leaders

Video Library

These 2-3 minute videos will give you the quick tips you need to get started with new ways to communicate with your members.

Bringing the Meeting to Your Members

Creating Social Media Graphics

Driving Members to Your Website

Activating Your Members: Robocalls

Activating Your Members: Patch Through Calls